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Alborea Way’s Digital Evolution: New Online Services for Travelers

18 December 2025 In News No Comment Read More

Alborea Way's digital evolution in service areas

Alborea Way’s digital evolution aims to simplify the customer experience and make stopping at service areas even more immediate, accessible, and functional.

Through the introduction of new online services, Alborea Way embarks on an innovation journey designed to accompany travelers before, during, and after their stop, effectively integrating the physical and digital worlds.

New Online Services in Alborea Way’s Digital Evolution

The Alborea Way digital evolution project involves the development of digital tools designed to facilitate access to information and services related to receipts. Thanks to these new features, travelers can quickly and intuitively access useful content, available services, and information related to their purchases.

The goal is to reduce complexities and enhance service enjoyment, offering a smoother experience that aligns with the needs of increasingly connected mobility.

A Simpler and More Immediate Stopover Experience

The digitalization of services makes stopping simpler and more immediate by eliminating unnecessary steps and improving the quality of customer interaction. Every feature is designed to ensure clarity, accessibility, and ease of use, keeping the traveler’s experience at the forefront.

Alborea Way’s digital evolution fits into a broader vision aimed at the continuous improvement of services offered within service areas, with constant attention to quality and efficiency.

Technology at the Service of Travelers

For Alborea Way, investing in technology means responding concretely to new travel habits and the expectations of an audience increasingly focused on simplicity and speed. The new digital tools provide practical support that accompanies the customer throughout the stopover, improving access to useful services and information.

This approach strengthens the relationship with travelers and offers solutions that can adapt to different contexts and needs.

A Step Forward in Alborea Way’s Innovation Journey

Alborea Way’s digital evolution represents a significant step in the group’s growth and innovation journey. Digitalization thus becomes a concrete tool to improve service quality, optimize processes, and make every stop more efficient and future-oriented.

This project confirms Alborea Way’s commitment to building a travel experience that is increasingly integrated, modern, and centered on the real needs of customers.

Doganella Nord service area reopens in Naples

10 December 2025 In News No Comment Read More

The Doganella Nord service area along the Naples Ring Road

The Doganella Nord service area, located along the Naples Ring Road, has reopened following a redevelopment project and is once again welcoming travelers.

The reopening marks an important step for urban and metropolitan mobility, restoring to motorists a strategic reference point for stopping along one of Naples’ main transport corridors. The Doganella Nord service area is designed to meet the needs of those who travel daily for work, study, or leisure, offering renovated spaces and dedicated services.

Un’area di servizio rinnovata per i viaggiatori

With the reopening, travelers can rely on a service area designed to ensure greater comfort, order, and accessibility. The spaces have been rethought to improve overall usability and provide a welcoming environment, in line with Alborea Way service area standards.

Food service is one of the core elements of the offering, with services designed to support travelers at every moment of the day, from a quick break to a more complete meal. Alongside dining options, the Doganella Nord service area provides dedicated hospitality and stopping services, helping to make the overall experience simpler and more functional.

Comfort, functionality, and a focus on quality

The redevelopment project was primarily aimed at improving the overall quality of services, with particular focus on customer comfort and spatial organization. The area has been designed to ensure clear routes, orderly environments, and efficient flow management—key elements for a service area located in a high-traffic urban context.

The reopening of the Doganella Nord service area makes it possible to offer travelers a more pleasant and safer stop, transforming a necessary moment of the journey into a well-designed and functional experience.

Alborea Way’s commitment to the local area

With this project, Alborea Way reaffirms its commitment to the continuous improvement of its facilities, investing in the redevelopment of service areas and the enhancement of existing stopping points. The reopening of Doganella Nord is part of a broader path of development and attention to the local area, aimed at ensuring efficient and accessible services along major transport routes.

The goal is to provide modern, welcoming service areas that are well integrated into the urban context and capable of meeting the needs of an ever-evolving mobility landscape.

A key reference point along the Naples Ring Road

Thanks to its location along the Naples Ring Road, the Doganella Nord service area represents a strategic stopping point for those who travel daily through the city and the metropolitan area. The reopening gives travelers back a place designed to support their journey with reliable services and a well-maintained environment.

With the reopening of Doganella Nord, Alborea Way continues its path of growth and improvement, with the goal of making each service area a functional, welcoming place focused on the real needs of travelers.

Alborea Way invests in the continuous improvement of its service areas

14 November 2025 In News No Comment Read More

Alborea Way continues its path of continuous improvement of its service areas, reaffirming its commitment to ensuring ever higher standards of quality, comfort, and hospitality for all travelers.

The initiatives underway focus on optimizing spaces, maintaining constant attention to cleanliness, and enhancing services—key elements in making each stop simpler, more functional, and more enjoyable. Each service area is managed with the aim of delivering an orderly, accessible experience aligned with the needs of modern mobility.

More functional spaces and improved services

Improving spaces is one of the core focuses of Alborea Way’s work. The reorganization of common areas and internal routes helps improve the usability of the spaces and ensures more efficient management of customer flows, especially in high-traffic environments.

Alongside the optimization of spaces, Alborea Way invests in enhancing the services available, with particular focus on food service, hospitality, and the overall quality of the stopping experience.

Cleanliness and attention to traveler comfort

Cleanliness of the environments is an essential element in ensuring comfort and safety. Alborea Way dedicates resources and continuous attention to the care of its service areas, ensuring orderly and well-maintained environments throughout the day.

This focus results in a more comfortable stop for travelers, turning a necessary part of the journey into a more pleasant and reliable experience.

A constant commitment to quality

The continuous improvement journey is part of a broader vision that sees Alborea Way committed to developing modern, efficient, and welcoming service areas, capable of meeting the needs of travelers who are increasingly attentive to service quality.

Through targeted initiatives and continuous monitoring of its facilities, Alborea Way works to raise operational standards and deliver stopping points that serve as reliable references along major transport corridors.

Service areas designed for travelers

The focus on improving spaces, services, and cleanliness confirms Alborea Way’s commitment to placing travelers at the center, offering practical solutions and well-maintained environments that support every stage of the journey.

This daily commitment helps strengthen the overall quality of the offering and consolidate the role of Alborea Way service areas as functional, welcoming places focused on the well-being of travelers.

A special break at the Alborea Way Roma service area

4 September 2025 In News No Comment Read More

Today, the Alborea Roma service area welcomed Albano, who stopped for a break at the bar, choosing one of the spaces dedicated to rest and refreshment.

A simple and spontaneous moment that naturally reflects the role of Alborea service areas as reference points for travelers—places designed to offer hospitality, comfort, and quality service at any time of day.

Albano’s stop provides an opportunity to highlight the importance of the hospitality experience, a core element of Alborea’s offering. From food service to the care of the spaces, every detail is designed to ensure a pleasant and functional break for travelers, regardless of the length of the stop.

Hospitality and quality at the heart of the experience

Alborea service stations are designed to provide orderly environments, reliable services, and a welcoming atmosphere, capable of meeting the needs of modern and dynamic mobility. The bar is one of the key spaces in the stopping experience—a place to pause for a coffee, a quick break, or a moment of relaxation during the journey.

Attention to service and the quality of the offering helps make every stop a positive experience, turning an everyday gesture into a pleasant and well-cared-for moment.

A reference point for travelers

The presence of well-known guests, as well as regular travelers, confirms the role of Alborea service areas as places of transit but also of connection, where hospitality and service quality remain distinguishing features.

Alborea Way continues to invest in the improvement of its facilities, with the aim of providing welcoming, functional, and well-maintained service areas capable of supporting every journey with care, professionalism, and continuity of service.

Locally sourced products

23 July 2025 In News No Comment Read More

The quality of Alborea Way products is rooted in a clear choice: to enhance locally sourced ingredients by selecting fresh, seasonal products from local supply chains.

Every sandwich and every dish served at Alborea Way service areas is the result of constant attention to the quality of ingredients, with the aim of offering authentic and genuine flavors to travelers.

Fresh ingredients and local supply chains

The selection of raw ingredients prioritizes local suppliers—businesses rooted in the area that share the same values of quality, reliability, and respect for seasonality. Using locally sourced products means reducing distances, ensuring greater freshness, and supporting local economies.

Questa scelta consente di portare in tavola ingredienti controllati e riconoscibili, capaci di raccontare il territorio attraverso il gusto.

Quality and sustainability in every preparation

The use of locally sourced ingredients is not only a quality choice, but also a commitment to more sustainable food service. Shortening the supply chain helps reduce environmental impact and ensures greater attention to production processes.

Each preparation is crafted with care, respecting the characteristics of the ingredients and maintaining high quality standards, from the kitchen to the final offering.

A break that enhances the local area

Choosing local products makes it possible to offer a stopping experience that goes beyond a simple meal. The break becomes an authentic moment, where the journey meets local flavors and the quality of the ingredients makes the difference.

Alborea Way believes that every break deserves the very best, starting with what is brought to the table: fresh ingredients, carefully prepared and selected to ensure flavor, quality, and authenticity.

Alborea Way’s commitment to quality

The focus on locally sourced products is part of Alborea Way’s broader commitment to attentive, responsible, and quality-driven food service. A journey that places the traveler at the center while enhancing the local area, delivering a stopping experience carefully curated in every detail.